Burger King to strengthen its presence in East India
Burger King, globally the second largest fast food burger chain, has announced the opening of its first restaurant in the City of Joy, Kolkata on August 30th. With this launch the brand strengthens its presence in East India and is now present across all Indian metro cities, reinforcing its strong commitment to growth in the Indian market.
Burger King embarked on its journey in India with the opening of its first restaurant in Nov 2014 at Select CityWalk mall in South Delhi. Ever since its launch in India, the brand has been on a robust expansion strategy with presence across 46 cities and 212 outlets. The brand has a strong presence in metros and tier 1 cities and has also ventured into tier II cities. Recently the brand achieved the 200th restaurant milestone in a short time span of five years.
While speaking at the launch in Kolkata, Rajeev Varman, CEO, Burger King India, said, “We have had an incredible journey in India and we are happy to launch our operations in Kolkata today. We understand that people in Kolkata take immense pride in their food and we are very excited to offer Burger King’s signature Burgers through our first restaurant here. This city has always been on our radar and we are confident that Burger King India, with its world class quality, service and experience, will be welcomed here.”
Burger King is renowned worldwide for its Whopper, which provides a unique flame-grilled patty experience. For Kolkata, the brand has exclusively launched 2 special Whopper innovations (besides the Classic Whopper) on its menu – the Double Whopper and The Smokin Crunch Whopper (available in Chicken, Veg & Mutton variants). Besides the Whopper, Burger King will offer its guests an extensive range of offerings that include Burgers, Wraps and the new BK Fried Chicken. Kolkata can now enjoy the highly popular Burger King’s Crispy range of burgers and taste the one-of-its-kind Chicken Tandoor Grill Burger. The menu also features several vegetarian Burgers and a range of appetizers along with Floats & Sundaes.