Bumchums the casual wear brand from Rupa & Company Ltd. offering a complete winter fashion solution for Men, Women and Kids, today announced the launch of its winter wardrobe collection with fashionable Jackets and Sweatshirts.


Over the years, Winter wear has evolved from a functional market to fashion conscious segment and the changing consumption habit has seen people asking for warmth and style both. According to industry estimates, the winter wear market was pegged at around Rs. 16000 Crore in 2018 and expected to touch Rs. 34000 Crore by 2027 at an annual growth rate of 9-10%. And the organized sector accounts for 30% of the market.

bumchums winter

Eyeing this opportunity, with an aim to offer winter fashion to the whole family, Bumchums introduced three categories of winter wear available in wide range of colours with Jackets, Hoodie Jackets and Sweatshirts for Men, Women and Junior Boys.


In addition to that, eyeing a great potential in the Infants category, Bumchums also introduced a new section with Infant’s Pre Winter Collection to keep the toddlers warm.


The latest Euro monitor findings suggest that the Children wear market (consist of New Born, Infant and Kids) between year 2018 to 2023 is expected to grow faster than the dominant Menswear (14.6%) and Womenswear (12.6%) categories at a CAGR of 17.9%. Also market estimate is that the sale of baby wear and toddler wear witnessed a raise Rs. 5,790 crores in 2016 to Rs. 8,950 crores in 2019.


Commenting on this Mr. Rajnish Agarwal, President, Rupa & Co Ltd said “Over the years Bumchums has carved a niche for itself as the best casual wear brand and foraying into winterwear was a natural elevation in offering the best quality products for every season. We see a great opportunity in the winterwear market and aim at offering fashionable winter wear solution for the entire family. With the launch of fashionable winter clothing.”


The winter clothing collection crafted from superior Fleece, Jacquard Fleece & Velour fabrics will offer an unmatched comfort, warmth yet stylish look.


While the comfortable Infant collection has been made available at a price range of Rs. 233 to Rs. 372, the fashionable Adults and Junior collection of Winter Hoodie Jackets, Jackets and Sweat Shirts at a price range of Rs. 439 to Rs. 1545.

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