Fortification of rice, a staple in India, with iron, vitamin B12 and folic acid has the potential to reduce and even eliminate iron deficiency & anaemia in the country.
International organisations such as World Health Organisation (WHO) and United Nations International Children’s Emergency Fund (UNICEF) endorse the safety and benefits of fortified rice, which is designed to combat “hidden hunger” caused by micronutrient deficiencies. Fortified rice promotes overall health, including for individuals with adequate nutrition, by enhancing dietary intake.
Shyamatara Rice Mills, a trusted name in West Bengal’s rice milling industry, proudly announces the launch of its latest product—Bengal Crown Fortified Rice. Enriched with essential micronutrients, this premium rice aims to address malnutrition and improve public health outcomes across the region. “We are excited to introduce Bengal Crown Fortified Rice, which reflects our long-standing commitment to quality and wellbeing,” said Mr. Abhishek Agarwal, Owner of Shyamatara Rice Mills.
“With this launch, we reaffirm our dedication to delivering nutritious food and making a meaningful impact in our communities.” The initiative is supported by Millers for Nutrition, a strategic initiative powered by TechnoServe, which provides technical expertise and marketing support to rice millers across India. “Being a part of Millers for Nutrition has enabled us to strengthen our business while contributing to the nation’s nutrition goals,” added Mr. Agarwal.
The event, held at Taj Bengal, Kolkata, included informative sessions on rice fortification and its benefits. Bengal Crown Fortified Rice will be made available to consumers across West Bengal, including via e-commerce platforms like Blinkit, making nutritious food accessible to a broader audience.
