City-headquartered Annapurna Swadisht, one of the fastest-growing quality packaged snacks, food and beverage companies, today announced its foray into the Direct-to-customer (D2C) segment with the Olonkar range of products. The company, through its D2C presence, will offer a wide range of ethnic and cultural cuisines in a hygienic, ready-to-eat and affordable format.
The company has partnered with Turiyo Foundation, a social organisation working to empower women across villages in eastern India, for quality procurement of the products, including Gohona Bori from Purbo Medinipur, Pickles from Bihar, Papads from Jharkhand and other products including Ghee and Honey. Annapurna has partnered with Big Basket and plans to take the Olonkar range of snacks to key markets across India in the coming months.
Commenting on the launch, Shreeram Bagla, Co-founder& Chairman, Annapurna Swadisht, said, “Being a growth-stage company, we are constantly looking at avenues to create value for our stakeholders. With Olonkar, we seek to capitalise on the exponential opportunity offered by the D2C segment across the country. This endeavour is even more special because every product under the Olonkar brand is sourced from women across villages in Bengal – providing them with employment and Aatmanirbharta(self-independence) every day. We are extremely gratuitous to TuriyoFoundation for partnering with our empowerment initiative”.
The inaugural Olonkar product range includes GohonaBori – an exquisite cultural delicacy known for its ornamental shape with designer motifs. Made from lentil and quality poppy seeds, using authentic 100% manual grinding and battering techniques,GohonaBori has been revived by Annapurna and has witnessed high demand at the pilot stage. For more details on GohonaBori do visit http://gohonabori.in
Speaking on the initiative, Sandip Maity, Director, Turiyo Foundation, said, “We are proud to preserve the dying art of culinary skills from Bengal’s hinterlands and celebrate the artisans by taking their product national under Olonkar. Our partnership with Annapurna will witness many other rare products sourced from eastern and north-eastern Indian villages. Our vision is to retain the authentic taste using 100% traditional production techniques and process innovation to enable a modern spin onthe age-old art of delicious cuisine. Olonkarrange will serve as a foundation for the change we wish to see at Turiyo and Annapurna together.”