Enabling customers with an unparalleled combination of benefits, from shopping to entertainment, Amazon Prime has always strived to add more value, provide greater choice, and deliver the ‘Joy of More’ in each customer’s life. From metro cities to small towns such as Alipurduar, Birbhum, Durgapur, Jalpaiguri, Malda, Nadia and Puruliya in the state of West Bengal, Prime has empowered sellers and small businesses across 99.5% pin codes of India while being at the forefront of providing an unparalleled combination of shopping, entertainment and savings to its members across the country.
Since the launch in 2016, Amazon Prime has continued to expand its bouquet of benefits to cater to the evolving needs and demands of its members. A plethora of benefits clubbed under one membership, Amazon Prime, today, enables members to avail unlimited free fast one-day delivery on over 40 lakh products and unlimited 5% cashback while shopping using their co-branded ICICI credit card. Additionally, members can enjoy benefits such as Prime Video, Amazon Music, Prime Reading, Prime Gaming, and much more and derive maximum joy out of their membership.
Abhinav Agarwal, Director – Prime, Amazon India, said, “Our vision is to enable customers with an unparalleled combination of benefits to fulfill all of their shopping and entertainment needs, while also helping them save more on every purchase. Over the years, we have seen evolving needs of our members and we have evolved with them by introducing benefits that can cater to them in a unique way. Today, Prime offers a bouquet of benefits to its members, with the aim to let them experience the joy of more and help them realise how a single membership can provide #SachMeinTooMuch. We will continue to build on our core pillars of convenient fast delivery, entertainment, and savings and make Prime membership even more valuable, unique, and exclusive experience for our members.”
Here are the key benefits of the annual Prime membership that users can enjoy every day of the year. Members can have #SachMeinTooMuch moment through Prime membership by signing up for the annual Prime membership at amazon.in/prime
Unlimited free fast delivery: Get Amazon Prime’s unlimited FREE One-day delivery and shop your heart out by splurging on over 40 lakh products, and access to exclusive deals across categories. Also, be among the first to decide what’s hot and what’s not with “Prime offers every day”
Unlimited 5% cashback: Earn unlimited 5% cashback on all purchases on Amazon.in using co-Branded ICICI Credit Card.
Prime Video: Unlimited access to award-winning movies & TV shows to watch, anytime, anywhere, from the latest Bollywood blockbusters and Hollywood releases to superhit TV series unlimited access to award-winning movies & TV shows with Prime Video
Amazon Music: Groove to the latest & trending content with 100 million ad-free songs streaming, unlimited downloads and listen to over 15 million podcast episodes. Enjoy Playlists and Stations specially curated by Amazon’s music editors across moods, activities, genres, artists and decades
Prime Reading: Members can choose from a free rotating selection of more than 3,000 books: magazines, comics and more, from a catalog of literature, fiction, quick reads, romance, non-fiction & eBooks in Indian languages with Prime Reading. Read anywhere, anytime and for free
Prime Gaming: Unlock instant access to monthly free games and exclusive in-game content like power-ups, exclusive collectibles, characters, outfits, skins, themes, in-game currency and more across popular mobile games, refreshed frequently with Prime Gaming
Here is a sneak peek into the Shopping Trends witnessed by Prime members in West Bengal
- Popular brands in the pantry category are Fortune, Saffola, Nestle, Dukes, Cadbury, Tanzima, MTR, Lay’s Great Bazaar, Surf Excel, RIN, Harpic, VIM, SofTouch, Tata Salt, Dewtia, among others.
- Popular brands in the beauty category are Lotus Herbals, Plum, Streax, UrbanBotanics, Khadi Naturals, Mamaearth, VLCC, Set Wet, FOGG, Dettol, Maybelline, RENEE, Lakme, Biotique, among others.
- Members grabbed the best deals in Amazon Fashion and enjoyed shopping for brands like ANNI DESIGNER, GoSriKi, Rajnandini, London Hills, Woodland, Adidas, Jack & Jones, Crocs, BATA, Harpa, Van Heusen, YouBella, Zaveri Pearls and Jockey among others.
- Popular Consumer Electronics brands in the city are boAt, Boult Audio, JBL, ZEBRONICS, Sony, Redmi, Panasonic, SHOPEE, Infinity, OPPO, iQOO, Realme, Digitek, Amazon Basics, Duracell, Mi and Portronics among others.
Keeping customer at the core of all innovations, Prime recently launched a new campaign “Sach Mein Too Much”, urging customers to derive maximum value from their Prime membership. The campaign – with two sets of films – revolves around moments of a couple with one set addressing the hard-hitting message of what’s special about Amazon Prime membership, while the other set revolving around the life of a Prime member whose expectations have increased from everything around them. Highlighting ‘One Membership, Many Benefits’, the Prime mascots, a memorable brand asset across Prime communications, have also evolved to become more diverse and inclusive in the campaign.