Amazon Great Indian Festival to bring cheer to small and medium businesses

Amazon India today shared a host of opportunities for small and medium businesses (SMBs) during the annual festive event ‘Great Indian Festival’ (GIF) starting from October 3, 2021. Continuing its commitment to support SMBs, Amazon GIF 2021 is dedicated to lakhs of small sellers including over 75,000 local shops from 450 cities, offering their unique selection of products to customers across the country. GIF 2021 will also showcase products from lakhs of Amazon sellers part of other programs such as Amazon Launchpad, Amazon Saheli, and Amazon Karigar, as well as top Indian and global brands across categories from various parts of the country including Kolkata, Asansol, Kharagpur and Siliguri amongst many others. Prime members can enjoy early access.


As per a recent study commissioned by Amazon India and conducted by Nielsen, sellers on are optimistic about this festive season and 98% of the surveyed sellers said that technology adoption and ecommerce have positively impacted their business. More than 78% of the surveyed Amazon sellers expect to reach out to new customers, 71% mentioned an increase in their sales and 71% mentioned a recovery in their business as their top expectations from the festive season.

Sumit Sahay, Director Selling Partner Services at Amazon India said, “This festive season, we are focused on helping our sellers bounce back from the recent challenges of COVID-19 pandemic. Our sellers are excited and prepared to use this opportunity to revive their livelihoods, they are looking forward to the festive season to accelerate their business growth. We have over 32,000 sellers in West Bengal who will have the opportunity to showcase their products to millions of customers across the country during this festive season. We hope that this Great Indian Festival will bring growth and success to all our sellers.” Sumit added, “For our customers, our aim is to help them find everything they need during the festive season and deliver it safely to them.”


This year, we have also launched a special ‘Small Business Spotlight’ store on, where customers can discover unique festive selection like heritage handloom & handicrafts from local Indian artisans, everyday innovations from Indian direct-to-consumer start-ups and women entrepreneurs, and products from their trusted offline neighborhood stores. Customers will be able to discover unique art and craft products from weavers and artisans across the country like Jamdani, Dhokra, Patachitra from West Bengal, Phulkari Dupatta, Punjabi Juttis and brassware from Punjab and Haryana, Banarasi, Terracotta, Chikankari from Uttar Pradesh, Pochampally Weaves, Gadwal weaves from Telangana and more.



The Great Indian Festival would include over 1,000 new product launches from top brands such as Samsung, OnePlus, Xiaomi, Sony, Apple, Boat, Lenovo, HP, Asus, Fossil, Levi’s, BIBA, Allen Solly, Adidas, American Tourister, Prestige, Eureka Forbes, Bosch, Pigeon, Bajaj, Big muscles, Lakme, Maybelline, Forest Essentials, The Body Shop, WOW, Nivea, Dabur, P&G, Tata Tea, Huggies, Pedigree , Sony PS5,  Microsoft Xbox, Hasbro, Funskool, Philips, Vega and more.

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