AMAZON FASHION UNVEILS RIVER SEASON 3, A MULTI-DESIGNER LUXURY BRAND
Amazon Fashion in association with DBS Lifestyle LLP, unveiled RIVER Season 3, a premium multi-designer luxury brand in India. After the success of the first two seasons of RIVER, this Autumn Winter/Festive season 3 Collection will observe unique collection for travel and festive wear. The collections will be curated in collaboration with well-known celebrity designer Narendra Kumar, recently in news for his fashion film titled 2+2= 5 Brave New World that is selected for Berlin Fashion Film Festival 2022 and Rajdeep Ranawat, the label first launched in Oct ’2004, synonymous to women with an aura of glamour and charisma. RIVER Season 3 is a women’s only collection that will enable customers to re-imagine their favourite designer labels only on Amazon Fashion.
The curated selections catering to women’s everyday wear to festive wear, brings a new palette of colours and prints that will add luxe and glam to festive and travel looks. The Festive collection includes two new categories – kurta/kurtis and kurta sets along with dresses, jumpsuits, tops and trousers. The range is built to be size inclusive for all body types.
“We are delighted to unveil RIVER Season 3, our premium multi-designer brand with well-known celebrity designers Narendra Kumar and Rajdeep Ranawat. The positive response received during the first two seasons from customers across India, including tier 2 and 3 cities and towns for the season 1& 2 collections has encouraged us to introduce RIVER Season 3. The collection will focus on prints that are a strong trend for the upcoming festive season and in alignment with the current market trends focusing more on festive collections and everyday wear for women. With this launch on Amazon Fashion, we continue to work closely with the seller- – DBS lifestyle, to ensure that we serve the evolving demands of our customers. Through RIVER Season 3, we aim to reach out to our growing customer base and help them to access luxury designer brand,” said Saurabh Srivastava, Director and Head, Amazon Fashion India.
Narendra Kumar “X RIVER” collection will focus on contemporary fashion which will be based on 4 stories: Floral Arabesque, Graphic, Paisley and Geometric. Rajdeep Ranawat X RIVER collection, “RABARI” draws inspiration from the tribal henna motifs, nomadic influences, bandhani and frescos from the havelis of Rajasthan. The Autumn Winter/Festive Collection has over 88 styles ranging from women’s ethnic wear like kurta, kurtis, kurta sets to western wear like dresses, jumpsuits, blouses, casual trousers.
Narendra Kumar, who is also the Creative Head at Amazon Fashion adds “With RIVER our objective is to provide designer-wear that is in sync with the latest design & trends. RIVER Season 3 will witness the craftsmanship of designer wear in a premium price range to cater to women across the country. The collection has been developed to ensure a broad spectrum of offerings according to the Indian weather and festivities. Beginning with the festive season, we will cater to the growing needs of the ethnic wear market while gradually unveiling our party-wear collection, Resort wear.
The launch accommodates unique and diverse needs and demands of customers not just in metro cities but also Tier 2 and 3 cities, making designer wear accessible to customers across 100% serviceable pin codes through the Amazon fulfilled network. The RIVER store has been created with love offering a compelling and immersive shopping experience for existing and new to designer segment customers. The store offers detailed product information on sizing, product details, wash and care instructions in addition to offering styling tips and detailed product imagery that will allow the customer to choose carefully and conveniently.