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ADIDAS INDIA LAUNCHES DIGITAL FLAGSHIP STORE – ADIDAS.CO.IN BRINGING A GLOBAL SHOPPING EXPERIENCE

Leading sportswear giant – Adidas launched its digital flagship store today for consumers across the country. The all-new website (www.adidas.co.in) was conceptualized & curated keeping in mind comments & reviews received from consumers. The focus of the digital flagship store is to provide a seamless experience, innovation, state-of-the-art UI, and a fast interface, thereby giving consumers a global online shopping experience, which is digitally superior and seamless.

The website offers an innovative tech-driven experience that enables consumers to navigate
effortlessly across the digital store and purchase their favourite products with ease. Throughout
the digital flagship store, from search to navigation, consumers go through an assisted experience
that enables them to find and purchase the right product, fit, and support and the best crosscategory enhancements thereby enhancing their overall online retail journey.

While working towards creating a platform that acts as the go-to destination for everything sport,
the range focusses on strategic categories such as Running, Lifestyle, Training & Football. The
flagship store also elevates the experience for key consumer sets of women & kids.
Commenting on the digital flagship store launch, Mr. Sunil Gupta, Senior Director, Brand
Adidas, India said, “With the launch of our new digital store we want to reinforce the brand’s
credibility in India through an acknowledgement of consumer feedback. Our aim is to shift the
mindset from an e-commerce site to a digital brand store with consumer obsession at the heart of
it all. The digital store aims to dial-up our credibility, enhance the consumer experience and
push the narrative on our sustainability efforts. The innovative technology and the improved user
interface will provide the consumers an unforgettable experience.”

In addition to the launch, Adidas will invite hackers, coders, and tech experts to test the beta
version of the website for any bugs, compatibility issues and reward them for their technical
feedback. The brand will also continue engaging with the consumers through innovative offers
and activities like new and exciting launches to keep up the shopping energies of the consumers
and preparing them for the upcoming festive season.

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