Actor Isha Saha Joins Emami Healthy & Tasty’s Campaign ‘AMI E Durga’, Celebrating The Inner Spirit Within Every Woman
The recently launched AMI E Durga campaign, conceptualized and introduced by Emami Healthy & Tasty, one of India’s leading food brands, is running across Kolkata & rest of West Bengal, in full steam. One of the most popular and sought after actors of the current generation, Ms Isha Saha joined the celebrations by participating in the AMI E Durga campaign today at Emami Towers. This initiative has been undertaken to celebrate the spirit behind the divinity of Maa Durga and evoke the inner strength and power of every woman.
Isha, overwhelmed by the significance of AMI E Durga campaign, wholeheartedly participated by posing inside the specially created canter designed as a puja mandap and also interacting with the people around, taking selfies and making reels and posting them on her social media platforms.
“The AMI E Durga campaign is receiving a very encouraging response with a large number of women participating in the initiative. The campaign promotes and encourages the brand’s philosophy of a healthy and empowered lifestyle amongst them. We are privileged to have Ms Isha Saha, one of the busiest actors, amongst us today to participate in this leg of AMI E Durga campaign. She is the perfect example of today’s woman who celebrates the very essence of womanhood, every day,” said Mr Debasis Bhattacharyya, President, Marketing, Emami Agrotech Ltd.
Popular telly celebrities Trina Saha & Ditipriya Roy will be a part of this campaign in the coming days to encourage women to embrace their inner strength, resilience, and power by embodying the qualities of Maa Durga.
The AMI E Durga month-long campaign has been at the forefront of Emami Healthy & Tasty Ultra Lite Soyabean Oil’s commitment to promote healthy living and authentic flavours. Under this campaign Emami Healthy & Tasty Ultra Lite Soyabean Oil has designed an on-ground cum online consumer connect activation through a Durga Pujo themed canter road show to celebrate women empowerment and divinity of women.
This specially designed AMI E Durga Canter is visiting over 100 Paras (localities) across Kolkata and other parts of Bengal, providing a platform for women to come together and be a part of this initiative. A larger-than-life Photo Booth has been modelled with the hands of the Goddess within a Puja Mandap styled canter for the participating women to showcase their Durga-inspired traits by posing in front of it and having their picture taken. By posting these pictures on social media with custom hashtags, they are helping spread the message of empowerment and inspiring others to embrace their inner strengths. The emcee present is also conducting a quiz contest and giving away Emami Healthy & Tasty gift hampers as prizes. All respondents are receiving AMI E Durga branded products as a token of appreciation. Moreover, the best poses and posts are being rewarded with coveted kitchen kits.
The AMI E Durga campaign, which was flagged off by National Award-winning actor, Ms Rituparna Sengupta on 14th September, 2023 will continue till 14th October, 2023.
