JK’s new product to make Kolkata’s Mishiti better

0
113

“Good quality dairy based products are essential for healthy society” Keeping this thought Umang Dairies Limited, a member unit of JK Organisation,  announced the launch of J.K. Dairy TOP Premium SMP (skimmed milk powder) in Kolkata and adjoining markets. The company announced that the J.K. Dairy TOP Premium SMP would be made available through wholesale and retail and will be seen in an attractive pack.

Keeping in line the organizational philosophy and the plan for upcoming festive season, Mr. Manish Bandlish, Chief Executive Officer, Umang Dairies Limited, said, “Good quality dairy based products are essential for a healthy society. We believe that with J.K. Dairy TOP Premium SMP, we will provide a premium quality product to Chhenna and Khoya makers. The company plans to grow aggressively and reach to a larger consumer base, through the introduction of premium packaging, a first of its kind in the SMP category. We plan to reach out to our consumers through major traders and wholesalers of Kolkata Bara Bazar and other surrounding markets.”

The newly launched J.K. Dairy TOP Premium SMP has a minimum protein content of 36% that results in higher yield of Chhenna enabling the Chhenna maker to generate more profit thus justifying it’s positioning of “BeshiChhennaBeshiLabh”. Apart from a higher yield, J.K. Dairy TOP Premium SMP creates high quality – white and smooth textured Chhenna. One Kilogram of J.K. Dairy TOP Premium SMP is good enough to produce 10.9 litres of Skimmed Milk.

Sharing his company’s plans for the coming festive season Mr. Sumit Basu, National Sales Manager, Umang Dairies Limited shared the outlook of the segment, “Skimmed Milk Powder is extremely popular amongst the Chhenna and Khoya Makers, and the need for quality SMP which can increase their Chhenna Yield. We brought J.K. Dairy TOP Premium SMP which helps them to gain more profit hence BeshiChhennaBeshiLabh. J.K. Dairy TOP Premium SMP comes is Min. 36 % Protein SMP that results to Higher Yield, more benefit to business.

Umang Dairies Limited has processing unit of 10.5 lakh litres per day, which is one of the highest at a single location in India. Its liquid milk plant capacity is 6 lakhs per day and drying milk plant with a 4.5 lakhs litres per day.

Our Kolkata West Bengal Super Stockiest are Smt Ankhi Bandopadhyay and Shri Mohan babu.

LEAVE A REPLY

Please enter your comment!
Please enter your name here