Pantaloons, India’s leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. has launched a brand new Festive Collection for the auspicious festival of Pujo. Pantaloons ,the stylish fashion destination offers contemporary styles for men, women and kids as they gear up to shop for the most anticipated festival of the year. To add to the festive cheer, Pantaloons has launched a new campaign called ‘Hello Pujo Rockstars’ that amplifies the go getter spirit of today’s youth. The lead of the campaign is an ambitious young girl who aspires to perform during the Pujo Ashtami celebrations. When faced with a setback she proves her mettle and takes up the challenge to form her own destiny. The brand’s festive collection plays a pivotal role in the film as each of the members of the band are seen flaunting their distinct style dressed in Pantaloons leading brands. ‘Hello Pujo Rockstars’ is a 360° campaign with presence on TV, print, outdoor, digital, radio and in-store activation.
Speaking on the occasion, Ryan Fernandes, Head of Marketing & E‐Commerce, Pantaloons said, “Pujo is the most popular festival in West Bengal and the perfect medium for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. We are grateful to our loyal consumers for the phenomenal response that we have received so far from West Bengal and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”
Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings. The latest Pantaloons collection includes casual and ethnic dresses, intricate brocade lehengas, embroidered and printed tops, festive kurtas, graphic tees, fashionable denims, smart chinos, printed shirts and lots more. Pantaloons has curated a traditional red, white and gold collection especially for Pujo. It is crafted in the most beautiful fabrics adorned with prints and embroideries that compliment all the festivities.
Pantaloons has 323 fashion destinations spread across 155+ towns and cities in the country with 35 stores in West Bengal. With continued focus on catering to varied apparel and non-apparel needs of Indian consumers in a modern retail environment, Pantaloons has emerged as a strong brand in the fashion industry over the past two decades and is making fashion accessible across the length and breadth of the country.