The fastest growing multiplex chain of the country, INOX Leisure Ltd (INOX), today launched Bengal’s first ScreenX theatre at its multiplex at Quest Mall, Kolkata. ScreenX technology offers a panoramic 270-degree movie watching experience to the audience. ScreenX allows the audience to go beyond theme of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films to the left and right walls on each side.ScreenX is the world’s first multi-projection theatre technology designed to enhance the movie-going experience.
The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the left and right walls of the cinema hall and offer a spectacular panoramic view. While offering a maximized immersive experience, the 2700 view would not only amplify the emotional aspect, but also enhance the entertainment value of the content. INOX had signed a deal with CJ 4DPLEX earlier this year to bring the first ScreenX to India and became the first multiplex operator in the country to introduce this technology when it launched India’s first ScreenX Theater in Inorbit Mall, Mumbai.
Actor Prasenjit Chatterjee said”We have always spoken about technology enriching lives of consumers and there cannot be a better example than ScreenX. The kind of experience I just had, is unbelievable as it just transported me into the visual and made me feel as if I was a part of the story. I would like to congratulate INOX for introducing such a marvelous technology, which will not only enhance the viewer experience, but make cinema viewing more and more gorgeous.”
Amitava Guha Thakurta, Regional Director – East, INOX Leisure Ltd added “Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology for them. Further to this endeavor, we are proud to announce the launch of Bengal’s first ScreenX, which will enable us to offer an unprecedented 270degree cinema-viewing experience on three walls of the theatre.This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian cinemas and we are proud to be the ushers of this new technology.”